About - mhd kayss

Hello! Here is About Me

I am a seasoned Senior Graphic Designer with over 15 years of experience across graphic design, motion graphics, editing, photography, videography, and all aspects of print and media production.

Throughout my career, I’ve built a reputation for combining creativity with technical expertise to deliver innovative designs and impactful brand experiences. Passionate about visual storytelling, I bring ideas to life from concept to execution, always with a commitment to quality and excellence.

My Story

Each project is a canvas for innovation, an opportunity to blend artistic vision with strategic purpose. I’ve shaped brand identities, produced high-impact campaigns, and delivered visuals that captivate audiences while driving measurable results. Along the way, I’ve built in-house creative departments, led multidisciplinary teams, and executed campaigns for international retail and lifestyle brands.

Key Achievements:

Designed and executed 150+ brand campaigns across fashion, lifestyle, and retail, boosting sales and visibility.
Built and managed an in-house creative team, streamlining workflows and elevating creative output.
Produced engaging motion graphics and promotional visuals that increased seasonal campaign sales by 18%.
Pioneered the use of AI-driven tools to create videos and hyper-realistic fashion photography, reducing production time by 30% while expanding creative possibilities.

Today, I continue to push creative boundaries, combining traditional design expertise with the power of AI to craft visuals that inspire, innovate, and make a lasting impact.

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My Skills

Art Direction 80

Design 90

Branding 90

Photography 80

35 +

Happy Clients

75 +

Projects Done

999 +

Cups of Coffee

150 +

problem solving

My Services

As an Art Director, my services encompass a range of creative and strategic offerings aimed at elevating brand identity and visual communication. Here’s a breakdown of what I can provide:

Brand Identity Development

Crafting and refining visual identities that resonate with target audiences, reflect brand values, and differentiate from competitors.

Visual Design

Producing high-quality visual assets, including graphics, illustrations, and layouts, that effectively convey brand messaging and aesthetics.

Campaign Conceptualization

Developing innovative campaign concepts that align with brand objectives and evoke desired emotions and actions from the audience.

Creative Direction

Providing guidance and vision for creative projects, ensuring cohesive and compelling storytelling across various mediums.

Digital Design

Creating engaging digital experiences, such as websites, mobile apps, and social media content, optimized for user experience and brand consistency.

Print Design

Designing print collateral, such as brochures, posters, and packaging, with attention to detail and print production requirements.

Art Direction for Photography and Videography

Directing photo and video shoots to ensure visual coherence with brand guidelines and campaign objectives.

Team Leadership and Collaboration

Leading creative teams, fostering collaboration, and providing mentorship to ensure the successful execution of projects.

Strategic Brand Consultation

Offering strategic insights and recommendations to enhance brand positioning, messaging, and visual communication strategies.

My Resume

Over the course of 15+ years, I have been fortunate enough to have worked with big and small agencies, tiny boutique design shops, startups leading global brands as an Art Director for an in-house agency. I managed many projects that required creativity and innovative ideas. Used many types of software to give outstanding design results to clients,

Throughout my years working as a creative designer and art director I’ve overseen integrated advertising campaigns across emerging channels, TV, print, digital and social as well leading re-branding and design efforts for large-scale, corporate identity systems. Working directly with clients, I developed strong relationships to deliver strategic and emotionally-resonant creative work that also successfully achieves business goals.

I have worked with a wide range of delightful people along the way: FlyingCam, ANSES (abudhabi), Zaatar w Zeit (kuwait), Sader legal, Al Bonian Group, Domain Gaspar Winery, Beirut Duty Free (PAC), TWR (London), Radison Blu Hotel, Sarah Cosmetics (Carrot Sun), Jean Fares Couture, International DJ and Producer ROY MALAKIAN, Carszone(Germany) and more.

October 2003 - July 2007

Bachelor of Arts in Graphic Design

Art Director, Hamra Shopping Trading (HST co.) - January 2014 | Present

Responsible for the overall visual aspects of advertising or media campaign, studio/outdoor shooting, windows concept, production, ATL, TTL and BTL Campaigns.

Senior Graphic Designer, Beirut International Airport, June 2011 | December 2013

Oversaw and led creative and technical efforts in advertising, branding and promotional areas for multi-national brands such as La Prairie, Estee Lauder, Dior, Kenzo, Armani and more, in the fragrance category as well as confectionary, alcohol and electronics.

Graphic Designer, Charisma Tv production, March 2009 | May 2011

• Worked on a 2D animation series projects
• Bult the in-house creative department from the ground-up
• Managed social creative TV series (Halawood)
• Led a multi-disciplined content team such as Animators, and Editors
• Coordinated with Producers to make ideas alive

REETA KHAWLY

Mhd is a very qualified talented creative person, that i would love to work with, in any project, he delivers on time and add a lot of value to the work that is given to him.

Jamil Abou-Ghali

Mr. Mohamad Kayss is a self driven individual with a passion for his work. He is a extremely creative and always ensures timely delivery. I am very pleased having worked with him and will definitely work with him in the future. I wish him all the success.

Lara Msaed

Mhd Kayss is a team player and a creative individual that can work under any circumstances he has great future as creative director ...

Hani Tahouf

I had the pleasure of working with Mr. Kayss on many occasions during my tenure at Charisma TV. He is a determined, professional and ethical individual.Above all he is one of the most creative media individuals I have ever worked for, a;ways delivering innovative and fresh ideas. I have no hesitation in working with him again or recommending him to any other employer.

Kareem Saleh

It was a pleasure to work together with Mohammad, who was an efficient Sr. Graphic Designer. Mohammad provided outstanding results for Phoenicia Aer-Rianta Company. On account of his mature approach to his responsibilities, I often thought of Mohammad as a colleague I could always rely upon to get the job done. I have always felt he was one of the best team mates I have ever had the privilege of working with.

Rana Wakim

Mohamed is the savor of the situation and the last minute w solution man. Whetheven when we were struggling with a deadline and i would come to him with additional tasks, he would submit both and the delioverables' quality would make you doubt the short time notice he was exposed to. He has great creative skills and can take the brief to other dimensions. And finally his will to help and his friendly character make it always easy to deal with him, especially through hard times, and gave me the feel that i can rest my case the moment i give the task to Mohamed.